About Yoonity

출판

해외 논문

19

국내 논문

44

도서

특허

Lee, S., & Yoon, S. H. (2026). Evolving dynamics of resistance and adoption in digital finance: A user review analysis of FinTech and traditional banking applications. Electronic Markets, 36(1), 45.

Lee, S. H., Roh, T., Kim, E., & Yoon, S. H. (2026). Designing educational chatbots in resource-constrained environments: A design science approach. Technovation, 154, 103567.

Sagynbayeva, A., Pyo, A., Yoon, S. H., & Yang, S. B. (2026). Evaluating user performance on RAG-based generative AI tools: A scenario-based experiment on AI-assisted information retrieval. Computers in Human Behavior, 108952.

Roh, T., Kim, S., Kim, T., & Yoon, S. H. (2025). Unravelling the key topics of Hallyu: a cultural branding perspective from South Korea. Asia Pacific Business Review, 1–30.

Yoon, S. H., Yang, S. B., & Lee, S. H. (2025). Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach. Electronic Commerce Research and Applications, 70, 101491.

You, J., Jang, H., Kang, M., Yang, S. B., & Yoon, S. H. (2024). Leveraging Stock Discussion Forum Posts for Stock Price Predictions: Focusing on the Secondary Battery Sector. IEEE Access, 12, 153537-153549.

Lee, J. Y., Kim, B., & Yoon, S. H. (2024). A conceptual digital policy framework via mixed-methods approach: Navigating public value for value-driven digital transformation. Government Information Quarterly, 41(3), 101961.

Kim, S., Lee, J., Yoon, S. H., & Kim, H. W. (2023). How can we achieve better e-Learning success in the new normal?. Internet Research, 33(1), 410-441.

Yu, S., Yang, S. B., & Yoon, S. H. (2023). The Design of an Intelligent Lightweight Stock Trading System Using Deep Learning Models: Employing Technical Analysis Methods, Systems 11(9), 470.

Kim, H. L., Kim, Y. G., Yoon, S. H., & Ryu, S. (2023). Effect of Media Context on Avoidance of Skippable Pre-roll Ads in Online Video Platform: A Mental Accounting of Time Perspective. Journal of Business Research, 164, 113966.

Kim, T., Chung, C., Brewster, C., & Yoon, S. H. (2023). Connecting managers’ international work experience, advice networks, and subsidiary-unit performance: a social capital perspective. Multinational Business Review.

Lee, M. H., Kim, S. J., Yoon, S. H., & Park, S. (2022). An integrative approach to determinants of pre-roll ad acceptance and their relative impact: Evidence from big data. Journal of Advertising, 51(1), 76-84.

Yoon, S.-H., Park, G.-Y., & Kim, H.-W. (2022). Unraveling the Relationship between the Dimensions of User Experience and User Satisfaction: A Smart Speaker Case, Technology in Society, 71, 102067.

Yoon, S. H., & Lee, S. H. (2022). What Likeability Attributes Attract People to Watch Online Video Advertisements?. Electronics, 11(13), 1960.

Lee, S.-H., Yoon, S.-H., & Kim, H.-W. (2021). Prediction of Online Video Advertising Inventory Based on TV Programs: A Deep Learning Approach. IEEE Access, 9, 22516-22527.

Yoon, S. H., Kim, H. W., & Kankanhalli, A. (2021). What makes people watch online TV clips? An empirical investigation of survey data and viewing logs. International Journal of Information Management, 59, 102329.

Lee, M. H., Kim, S. J., Yoon, S. H., & Park, S. (2021). An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data. Journal of Advertising, 51(1), 76–84.

Yoon, S. H., & Kim, H. W. (2019). What Content and Context Factors Lead to Selection of a Video Clip? The Heuristic Route Perspective, Electronic Commerce Research, 19(3), 603-627.

Yoon, S., Kim, H., & Kim, Y.-G. (2018). SMR: United against a Global Media Giant. Ivey Publishing. Available from Ivey Publishing product no. 9B18M090.