해외 논문

Lee, M. H., Kim, S. J., Yoon, S. H., & Park, S. (2022). An integrative approach to determinants of pre-roll ad acceptance and their relative impact: Evidence from big data. Journal of Advertising, 51(1), 76-84.

Lee, M. H., Kim, S. J., Yoon, S. H., & Park, S. (2022). An integrative approach to determinants of pre-roll ad acceptance and their relative impact: Evidence…