해외 논문

Lee, M. H., Kim, S. J., Yoon, S. H., & Park, S. (2021). An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data. Journal of Advertising, 51(1), 76–84.

Lee, M. H., Kim, S. J., Yoon, S. H., & Park, S. (2021). An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence…